Kadenwood Raises $ 50 million to accelerate leadership in transforming CBD into the mainstream wellness category
The Craftory, Arcadian Capital and existing investors led the Series B round, while Kadenwood is expanding its global presence and distribution network with recent acquisitions, including Healist Advanced Naturals and Social CBD
NEWPORT BEACH, Calif., June 29, 2021 / PRNewswire / – Kadenwood, a leading plant-based wellness company dedicated to promoting consumer trust and transparency, has announced 50 in a Series B fundraising round with a global purpose Raised millions of dollars in cash and media. the investment house The Craftory and Arcadian Capital Management as well as follow-up investments by existing investors. This latest round of funding is already the largest US provider of vertically integrated CBD consumables and further accelerates the brand’s mission to normalize CBD in health and wellness products through size, strategic partnerships and acquisitions.
In the first half of 2021 alone, Kadenwood made a number of high-profile acquisitions, including the CBD wellness brands Healist Advanced Naturals and Social CBD. Kadenwood’s organic growth and acquisition approach creates the largest CBD retail network in the United States, including major drug and grocery chains, and improves consumer access to trustworthy CBD products. The acquisition of UK-based Healist Advanced Naturals will allow Kadenwood to scale rapidly and provide new retail and e-commerce distribution channels to bring quality CBD to consumers worldwide. The additional acquisition of Oregon-based Social CBD enables Kadenwood to offer a broader range of products to mass market consumers from a variety of populations who are increasingly looking for powerful and herbal solutions for their health.
Kadenwood had a landmark year of growth in 2020, raising $ 15 million in a Series A funding round, followed by the acquisition of EcoGen Biosciences, the world’s leading manufacturer and supplier of hemp-based CBD materials and formulations. The deal effectively established Kadenwood as the largest supplier of vertically integrated hemp-derived cannabidiol (CBD) in the United States and expanded the company’s ability to scale the production of its quality-focused CBD products.
Kadenwood entered the consumer goods market in 2019 with a 100% seed-to-shelf capability and has expanded its portfolio of industry leading brands around LEVEL SELECT ™ CBD in the Personal Care category, Purity Preferred ™ Pet CBD and Purity. expands Organic ™ CBD teas.
“Healist has a deep, strong foundation in consumer insights and understands sleep, rest and relief like no other CBD brand. We will continue our partnership with this brave CPG challenger brand by investing in Kadenwood as we see it as the perfect home for naturopaths, ”said Elio Leoni Sceti, Co-Founder and Chief Crafter at The Craftory.
With this new round of funding, we are accelerating our mission to build lasting CBD brands that people trust as safe and effective, while cementing our position as the leading global, vertically integrated CBD company.
Erick Dickens, Co-Founder and CEO of Kadenwood
This round of funding solidifies our ability to run a $ 20 million media campaign to raise consumer awareness and support our retail partners with these industry-leading brands. We are incredibly excited about the upcoming growth of Kadenwood and our family of brands as we focus on scaling and growing our business while helping shape the future of CBD and herbal wellness.
For more information about Kadenwood and its products, please visit www.kadenwoodbrands.com or contact [email protected]
For more information on The Craftory, please visit TheCraftory.io or contact [email protected]
More information about Healist can be found at https://healistnaturals.com/
You can find more information about Social CBD at https://socialcbd.com/
CBD is a non-intoxicating cannabinoid found in cannabis. After tetrahydrocannabinol (THC), cannabidiol (CBD) is the second most abundant cannabinoid in the plant and is believed to have many potential therapeutic benefits.
Founded in 2019, Kadenwood is a privately held consumer products lifestyle company with a relentless focus on making CBD a trustworthy and safe mainstream wellness category. To advance this mission, Kadenwood is backed by decades of CPG marketing and category innovation experience, as well as industry leading vertically integrated CBD cultivation to ensure high quality CBD oil from seed to shelf with 0% THC. In 2019, Kadenwood launched its first herbal branded products under LEVEL SELECT ™ in personal care. And in late 2020, Kadenwood launched the Purity Preferred ™ Pet business and Purity Organic® Hot Teas to expand its portfolio of CBD brands.
About the Craftory
Based in London and San Francisco, The Craftory is a $ 375 million global investment house focused solely on empowering the world’s bravest consumer brands. We provide purpose-driven CPG brands with permanent early-stage and growth capital that has a positive impact on the categories they serve, society and the planet. The Craftory is a proud B-Corp.
Original press release
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