CLIMATE CRISIS AND CANNABIS CONVERGE FOR HISTORICAL '420PPM ON 4/20'

Research shows that the total annual amount of energy used to power cannabis indoors is equivalent to powering 2 million homes, with emissions equal to 3 million US cars. Additionally, we now know that indoor cannabis cultivation labs produce 25 times more CO2 than outdoor cultivation, with regenerative outdoor cultivation not only having a virtually zero carbon footprint, but also helping to sequester carbon.

Produced by New Rituals in partnership with Sun+Earth Certified, Onda Wellness, Sespe Creek, Flying Embers Kombucha, Chemistry, Brother David’s and Cornerstone Wellness – whose shared vision is to support a world where cannabis products are grown under the sun’s soil from mother earth without chemicals, regenerative and sustainable, from fairly paid farmers and farm workers – the ‘420PPM ON 4/20’ begins at 4:20 p.m and includes an inspirational afternoon to evening of talks and workshops exploring climate solutions and intentional cannabis use.

Added co-event organizer, Alexis Kafkis: “When you see how harmful industrial-scale cannabis cultivation is to the environment, you can’t help but notice it. It’s time to move beyond the novelty of legal cannabis and become more aware of the integrity of the cannabis products we put into our bodies “Where was it grown and how was it grown? Our purchasing decisions impact the environment There is no point in eating organic food but smoking industrially grown, chemically treated cannabis We now have a chance while the cannabis industry is young and emerging to instill values ​​that will lead us to regenerative practices These Plant can help us do what’s right for the planet, and together with our 420PPM ON 4/20 partners, we look forward to educating consumers how.”

In addition to a preview of the documentary Tending the Garden, ticket holders will enjoy high yoga and a series of panel discussions Tine Gordon (founder of regenerative cannabis farm Moon Made Farms), Stephen Smith (Founder of Onda Wellness, First Certified Biodynamic CBD Oil + World’s First Verified Regenerative CBD Oil), Heather Dunbar (Director of Marketing and Communications for Sun+Earth), Aura Vasquez (community organizer), Chelsea Sutula (Founder of Sespe Creek Collective, the first Sun+Earth certified cannabis dispensary), Maria Carreon (drug + culture journalist), Daniel Stone (Owner of regenerative cannabis farm Briceland Forest Farm), Lynne Lyman (former director of the California State Drug Policy Alliance) and documentary filmmaker Tending the Garden, Claire Weissbluth.

“Everyday consumer choices, whether it’s the foods you eat, the soap you use, or the cannabis you smoke, all affect the world for better or for worse,” he said David BronnerFounder of Brother David’s, the first Sun+Earth certified cannabis brand in California. “Organic regenerative agriculture promotes soil and community health and mitigates the effects of climate change by sequestering carbon in the soil. Chemically intense cannabis grown indoors under fossil fuel lights makes the situation worse. It’s just as important to choose sun-grown organic regenerative cannabis as it is to choose organic regenerative edibles. We are at a critical juncture where we must fundamentally transform the cannabis industry to a more ecological, climate-friendly model.”

Website: www.420ppm.live Instagram: @420ppm / Doors open at 3:00 p.m

PRESS CONTACT: Holly Aubry / HUMAN NATURE / [email protected]
Peter Denen420 ppm co-creator: [email protected]
Alexis Kafkis420 ppm co-creator: [email protected]

ABOUT THE ORGANIZERS
Peter Deneen is an environmental writer focused on human impacts on natural systems. His storytelling focuses on solutions to the spiraling crises of climate, plastics, water, soil, and social and environmental justice, with the intent to inspire action to address the challenges facing humanity and nature.

Lexi Kafkis is a creative director working with brands, startups and individuals in the cannabis, wellness and lifestyle space to do good for people and the planet. After years of working in cannabis communities across the Bi-Coast, she recognized the need for spaces for conscious consumption and a connection with the cannabis plant, which led her to found New Rituals, a brand that is setting new standards for cannabis experiences.

SOURCE 420 PPM ON 20.4