Luxury CBD brand Thryv Organics is preparing to continue its growth trajectory after attracting its first investment partner: Alex Snodgrass of The Defined Dish.
It’s a fitting couple as Snodgrass’s name carries some weight in the local health and wellness community.
The Dallas-based blogger is the foodie behind The Defined Dish, a carefully curated online space where she shares Whole30- and Paleo-compliant recipes, lifestyle tips, and snippets of her days. On September 20, she had 610,000 followers on Instagram.
Snodgrass also has a cookbook of the same name that earned her a spot on the New York Times bestseller list. In December she published her second cookbook, The Comfortable Kitchen: 105 Relaxed, Healthy and Healthy Recipes.
In a blog post today, Snodgrass shares that she only works with companies that both agree with The Defined Dish’s views and that she is personally passionate about. As a brand ambassador, she integrated Thryv Organics products into her everyday life last year.
This led to her becoming her first official investment partner.
“One of the things we admire most about Alex is her ability to extend her influence beyond social media,” Thryv co-founder Stacie Czech said in a press release. “By investing in brands she really loves, she has raised the definition of a social media influencer. We are honored to work with her in this capacity. “
Meet Thryv Organics: A Complete CBD Suite
In 2019, Czech co-founder Kristi Kelly officially launched Thryv Organics as a luxury CBD brand. Both women in East Dallas were health conscious parents and caregivers, and saw the need for a “healthy organic alternative to overprescription drugs.”
The Dallas-based company initially expected to replace the booming CBD trend. That same year, industrial hemp cultivation – a cousin of the cannabis plant without enough THC to cause intoxicating effects – was legalized by the Texas House Bill 1325.
CBD oil with 0.3 percent or less THC is also legal here.
But when the COVID-19 pandemic broke out, Czech and Kelly, like retailers across the country, had to temporarily close their brick and mortar store on Garland Road.
Since then, the women-run company has grown into a trusted source in the industry, offering a range of wellness products, training and support to its customers.
It sells USDA certified organic CBD oils along with vegan-friendly gums, ointments, bath bombs, and pet products. The ultimate goal is to provide daily relief – from pain, stress, anxiety, performance, etc. – without the use of traditional medicine.
It all comes with a commitment to transparency. Czech and Kelly also offer free product and dosage advice on their website, as well as CBD 101.
“I really love Thryv Organics and working with you as an ambassador has been a great pleasure, but what really makes me love Thryv Organics is Kristis and Stacy’s passion for CBD,” said Snodgrass in a press release. “Their high demands on the products they create and their constant willingness to help others distinguish their company and their product.”
In their role as an investor and stakeholder, Snodgrass will provide the co-founders with their expert guidance on how to grow. She will continue to act as the brand’s ambassador. The team has already created the “Alex Bundle” of Snodgrass’ three favorite pieces.
The announcement comes amid National Self Care Month, for which Snodgrass, Czech and Kelley are all champions.
“Alex has been such a genuine supporter of Thryv Organics since we launched Thryv Organics, so it made sense for us to take our partnership to the next level,” said Kelley. “We are incredibly grateful for her support and look forward to working more closely with her as we continue to build the Thryv Organics brand.”
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