From “mask” treatments to a need for “human touch”, the CT wellness industry is booming in the pandemic

Between gymnast Simone Biles’ decision to say goodbye to some Olympic events to focus on her mental health, and celebrities like Demi Lovato and Selena Gomez who are committed to making people care about their minds, bodies, and spirits focus to create a balanced life, wellness has never been more relevant than it is today.

Add to this the stress people feel in their homes for the better part of 18 months due to the pandemic, political issues, and imprisonment, and it’s no wonder spas, wellness centers, and yoga companies are overflowing with customers.

“The need for relaxation, wellness therapies, and most importantly, human touch has never been greater,” said Julia Petrini, Regional Director of Spas at Delamar Spa with locations in Southport, Greenwich and West Hartford.

“The isolation and the lack of contact put a lot of strain on us all. Physically, mentally and emotionally we have to connect and exchange our energies with others. We have to let go and heal. ”

With this in mind, Delamar has a strong focus on trigger point massage methods including stretching, craniosacral massage, and myofascial deep tissue massage.

“On the aesthetic side, we’ve seen many facial cleansing applications using Biologique Recherche products and machines,” said Petrini. “Masked treatments (acne from wearing masks), underfacial treatments, peelings and professional peelings are popular these days. They deliver instant results and our customers can’t have enough. ”

Lisa Troknya of Yoga Synergy in Fairfield said that more and more people are looking for mindfulness through meditation.

Lisa Troknya / photo contributed

Lisa Troknya, an instructor at Yoga Synergy in Fairfield, part of the larger Physical Synergy, which offers chiropractic, massage, and other wellness services, found that more and more people are seeking mindfulness through meditation.

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“Hot yoga is very popular these days because it is very therapeutic for the muscles to open,” she said. “We believe in strengthening the immune system through good food and nutritional supplements and in offering a holistic approach to wellness.”

The facility has hosted many athletes this year, and the classes were packed for all yoga classes.

“We’re doing what we can to get everyone in the right state of mind,” said Torknya.

Alleviate the trauma

Marissa Gandelman, owner of Elm City Wellness, which has two locations in New Haven, said people are desperate for touch and personal trauma healing, and both locations have been well booked since spring, with wellness experts addressing people’s problems through acupuncture, massage and skin care treatments soothe.

“We’re here for the community to come and relax,” she said. “Many of our customers know each other, they know us and they come because we are good at what we do, but they also feel connected. The energy in the world is quite stressful at the moment and we are helping them to heal from their trauma. “

Doctors from Yale New Haven come for massages and other treatments, and Gandelman has seen a particular surge in acupuncture clients this year.

“It’s minimal contact, we do it in a communal setting, but they’re all very far apart in separate rooms,” she said. “We are happy that people are coming back and feeling better.”

Margot Bloom, owner and founder of Breathing Room, a yoga and wellness center in New Haven, found it is the perfect time for people to relax, heal, and grow individually and as a community.

“We specialize in education and mindfulness and offer meditation, hatha, restorative and yin yoga classes,” she said. “We also do teacher training courses and workshops.”

Although courses have been slowly filling up again since March of this year, the pandemic has brought another side of the business – one that offered massage, Reiki, and other modalities – to liquidation because therapists have closed their individual practices and it is difficult to find trained therapists to find nowadays.

“But the other part of the business is as popular as ever because it’s more important than ever that people have healthy relationships with our mental health,” said Bloom. “People were so isolated and removed from mindfulness exercises and the connection between body and mind. Our practice can help alleviate these fluctuations in the mind, as yoga can bring balance there. “

Elm City Wellness in New Haven offers acupuncture treatments.

Elm City Wellness in New Haven offers acupuncture treatments.

Courtesy of Elm City Wellness

Wellness treatments in the COVID era

In Delamar Spas, the time between treatments has been increased to allow proper and thorough cleaning of the rooms, additional air purifiers have been installed in all treatment rooms, all common rooms have been closed and all employees wear protective equipment at all times.

“The spas are safe, clean, and you will feel much better,” said Petrini. “The best gift for anyone is an hour or more in the spa. The way people look and feel when they leave the rooms is priceless. ”

Bloom says she feels that people have become so used to higher levels of stress that many have forgotten what it is like to relax, and now when yoga students leave the studio, she keeps hearing how much it is was needed.

“It is so valuable to me to have a practice that really helps someone calm the mind and move from the outside to the inside to calm the fear and anxiety and come back to a point in the middle,” she said . “We went virtual at the start of the pandemic, and with people moving out of New Haven, people from all over the world took courses online. They came to our class to escape the monotony of quarantine life. ”

For now, Breathing Room will continue to offer a hybrid model so that people can continue to get the level of wellbeing they want no matter how they feel more comfortable.

“Especially with (how) unsafe things in the immediate moment, I believe that this will be more of the future wave for the wellness industry,” said Bloom.