According to one of the scientists at St. Against this background, Adidas has introduced be in the game, his latest workout collection is specifically aimed at women who want to feel more confident and secure during menstruation.
a TechFit Period Proof leggings and shorts line With an extra absorbent layer that protects against leakage – during exercise – when used with a sink or absorbent materials. There are three layers: first remover, second absorbent and third leak proof.
The launch is part of the journey the brand has taken to revolutionize its product offering and meet the needs of all menstruating people in sports. The longstanding campaign behind this initiative, Watch Us Move, is another example of how Adidas is questioning the rules and launching initiatives for its women’s community, in line with its philosophy that sport is for everyone. And life can change.
To envision the TechFit Period Proof Collection, the first step, according to the brand, was understanding the physical, emotional, and social barriers preventing athletic participation and making women less safe to move on during their cycle.
Analyzing data from more than 14,000 athletes, it was found that even those who are considered “pioneers” in their sport do not learn about menstruation in sport either in school or from their coaches. – or not discussed. In the UK, 82.3% of participants said they never received an explanation of their menstrual cycle in relation to exercise or exercise, and of those who had a trainer, 81.5% never spoke to them about their cycle. Has not. In the US, 65.3% received no training on the subject and 75.8% did not talk to their teacher about the menstrual cycle. 1
Worldwide, Adidas has gone even further, aiming to raise awareness, improve education and dispel taboos around menstruation – a topic that lurks in adolescents and adults alike. With insights from coaches and athletes, the brand also worked with Dr. Georgie Bruinwells and Orreco worked together to create free lesson plans and resources that will benefit schools around the world.