The clear consequence of scientific progress, growing health awareness and increasing life expectancy is the sharp focus on a better quality of life, which has now become a prerequisite for long-term health maintenance. Quality of Life (QoL) encompasses a multidimensional concept of a person’s general well-being in relation to their worth, their environment, their cultural and social context. Too many definitions are used to clarify the concept, but let’s stick with the WHO “It is a person’s perception of their position in life in the context of, and in relation to, the culture and value systems in which they live Goals”. , Expectations, standards and concerns ”.
Drumming ways to improve the quality of life
Since quality of life is a mixture of myriad factors, let’s focus on the elements that we could change to have a significant effect. In order to have a better understanding of the quality of life of Indian adults, a survey was carried out by Danone India to assess how we have fared given the changes in lifestyle since last year. Our intention was to analyze quality of life (QoL) and attitudes towards physical health and diet – the two most important elements that underline quality of life. The results show that almost every second Indian has a poor quality of life. The most striking finding we gathered was that most Indians were aware of the importance of diet and physical health, but this was not translated into healthy eating habits. There is a huge gap between what protein intake is required and what is actually being consumed. Other micronutrients also reflect the same trend, with only a small percentage of respondents meeting the recommended amount of food for these essential micronutrients. It should be enough to sound the alarm to all those involved in the food industry.
More attention is needed to diet
Many studies have shown a link in our diet with obesity and micronutrient deficiencies. (Obesity itself is a risk factor for several non-communicable diseases such as cancer, cardiovascular disease, osteoarthritis, and diabetes). To illustrate my point, NCDs can only be prevented more effectively if consumers make efforts to make healthier food and diet choices and lifestyle changes through regular fitness exercise. However, the role of diet is more than preventing disease outbreaks. We should see food as a trailblazer for a better quality of life.
Public health discourse is already charged with dialogue on food and noncommunicable diseases – this should include the quality of life element. The benefits of nutritious diets can improve our quality of life and this message needs to be conveyed to consumers in a way they can understand. Our relationship with food goes deeper than food and this facet should be understood by businesses and consumers alike.
The food industry must take bold action in the face of growing nutritional problems facing people around the world. Food plays an important role in improving the quality of life and we should continually strive to improve the nutritional profile of products and increase our commitment to healthy eating and lifestyle programs for consumers and employees alike. Let’s not forget the old adage: “If the diet is wrong, the medicine is of no use. If the diet is right, there is no need for medicine. “
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The views expressed above are the author’s own.