GenTech adds American Metabolix to its sports nutrition portfolio

American Metabolix joins GenTech’s rapidly growing nutritional portfolio, which already includes brands and companies including Sinfit Nutrition, Fizzique, MPB Snacks, NXT Bar, Nature Soothie and Yourganics.

Founded in 2012 by Jason Duran and Markus Trillsch, American Metabolix products have been sold at over 550 stationary locations in several countries, including the USA, New Zealand, Australia and Russia. According to the company’s documents, American Metabolix has approximately $ 400,000 in sales since early February and is well on its way to surpassing $ 1 million in sales in 2021.

“American Metabolix is ​​a heavyweight addition to our roll-up portfolio that offers significant individual value and growth, as well as multiple synergies in the context of our functional food product ecosystem,” said David Lovatt, CEO of GenTech.

“By bringing together a wide range of promising brands targeting different niches in the same broad category of retail market, we will be able to dramatically improve the profit potential of each product line through synergies in marketing, sales, packaging, shipping and sourcing. American Metabolix is ​​a promising brand targeting the fast growing keto market and we are very excited to welcome you to the GenTech family. ”

GenTech, which started in the CBD space a few years ago, has been on a very active acquisition tour for the past two years and is now positioning itself as “building a food and beverage business through organic growth and acquisitions”. .