Google Play is today officially launching its own security-related “nutrition labelling” that apps can use. The company has announced that it will roll out the brand new Google Play Data safety section to users gradually prior to the 20th of July deadline, which demands app developers to fully declare the data their apps collect, and how they share it with third-party companies as well as the security practices of the app and many more.

Google’s plan to add privacy labels for apps for Google Play Google Play was first announced in the spring of last year, a few several months following the time that Apple’s App Store launched privacy labels for its own marketplace for apps.

Although each set of labels focuses on informing users of the ways apps collect and handle the privacy of their users There are some significant distinctions. Apple’s labels concentrate on the type of data being taken, including information used to track users as well as informing users about the data that is linked to the data. Google’s labels concentrate more on the degree to which you can be sure that the data being stored is handled with care by allowing developers the ability to share whether they’re following best practices in data security.

The labels also offer Android developers the ability to present their argument about the reason they collect the information right on the labels so that users understand how data is used for app functions and personalization. This will help informing the decision of the user to download the application. It is also possible to determine whether the collection of data is mandatory or not.

Google has stated that it received feedback the opinions of app creators that display the data that an app’s application collects without any the context of its collection wasn’t enough. This is the reason behind to design the labels.

When it is launched it will be a part of Google Play Data’s Google Play Data security section will provide specific details about the following information, according to Google:

  • The developer must decide if they are collecting data , and for what reason.
  • The developer may share data with other parties.
  • The app’s security features include encryption of data during transit, and whether users are able to request that data be erased.
  • If a qualifying application is committed to abide by Google’s Families Policy designed to better ensure the safety of children using Google Play’s Play Store.
  • The developer has confirmed their security practices in accordance with an international Security standard (more specifically the MASVS).

Images Credits Google

After announcing its plan for labels, Google states that it’s made minor changes to the developer’s guideline and user interface and experience of the store. This includes changes like encouraging developers to use their SDK providers the information about data security and a brand new question on System services, in addition to clarifications and changes to the language.

Although the inclusion of labels couldtheoretically assist Android consumers make smarter choices on which apps to use, it’sn’t certain that Google will examine the data for accuracy prior to the submission. When we asked how data will be checked, Google told us that developers are accountable for the data they share. Google further stated that if it discovers that an app developer has misrepresented the data they’ve supplied that is in breach of its policy, the company will not immediately delete the appinstead, it will request the developer to correct the issue. If the app does not conform to the policy, will a subsequent action be initiated.

App Privacy labels have been called a non-reliable source of information after their introduction in the App Store. According to an article published by The Washington Post last year many of the labels that they reviewed during a spot-check revealed inaccurate information. For example, applications that claimed they didn’t collect information were discovered to be doing the opposite — collecting the data and sharing it with others.

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The labels were designed to give users an illusion of confidence in the way their data was used and accessed instead of a option to take action. Apple however, previously told The Washington Post it would regularly audit labels to ensure precision. Google does not make any these claims in the present.

Update: Having initially stated to the notion that Google will hold developers accountable for the data they collect The company clarified that it is auditing every Data Safety section “using procedures and systems that are constantly evolving.”

Google has granted developers until July 20 to fill in details for their Data Safety section details, however, it appears that the Data Safety section is already being offered to users of the Google Play store. This means that many customers will be seeing apps with no labels, even before the app is launched. This sluggish release may be deliberate, since it prevents users from checking the privacy settings of their apps and security policies; and at the point that these labels appear, users might forget they’d ever thought of doing this.

Users will start to notice the labels appearing across their Android phones within the next few weeks, as the labels are distributed to the world’s users.

Correction 12:34 p.m This article was corrected to remove a reference the location of the site and to remove other permission requests this is not a new feature.