Havas Media India has won the integrated media mandate from OZiva, the certified brand for clean and plant-based nutrition and wellness. OZiva and Havas Media will work closely together to develop an integrated media strategy for the brand to increase awareness and awareness.
The account was won after a pitch with several agencies and is managed by the agency’s Mumbai office under the direction of Uday Mohan, President – North and West Indies, Havas Media.
Founded in 2016 by Aarti Gill and Mihir Gadani, OZiva is a homemade, clean, herbal nutrition and wellness brand that combines modern science and the goodness of ancient Ayurveda to enable every consumer’s relentless pursuit of better things. OZiva offers products in different categories such as health for women and men, hair & skin, fitness immunity, etc. The brand also plans to introduce newer categories this year to meet the ever increasing consumer demand. The company is targeting sales of Rs 500 crore over the next three years.
Aarti Gill, Co-Founder of OZiva, said, “The purpose of our brand is to bring clean and herbal products to consumers so they can live healthier and better lives. Our communications highlight the benefits of moving to a clean, data- and research-powered life so that consumers can make well-informed choices that are good for their mind, body, and spirit. The philosophy of Hava’s meaningful brands aligns with our brand’s purpose and vision, and with this partnership we are confident of educating more consumers about proper nutrition and wellness through the right channels. “
Mohit Joshi, CEO of Havas Media Group India, said: “Awareness of health, wellbeing, a balanced lifestyle and sustainability have taken a central place in people’s lives. Plant-based living is becoming the consumers’ preferred choice for healthy and sustainable living. We are excited to partner with a progressive brand like OZiva and look forward to taking on their integrated media mandate. In play will be the integrated media skills of the Havas Media Group, which will focus on our Mx framework and drive the brand’s meaningful journey forward. “