• The population is growing older, but they are suffering from health issues that affect their health and quality of life due to poor nutrition, the main cause.
  • The health trajectory of the population will eventually take over healthcare systems and cause massive environmental, economic, and health-related costs.
  • A research-based model of social change can assist in overcoming the obstacles to transformation.

The population is growing older, but it doesn’t mean they’re living longer lives. Research has proven that chronic disease is increasing.

Think about the fact that over half of individuals in United States (60%) have been diagnosed with chronic illnesses, for example, diabetes or heart disease and 4 out of 10 people suffer from two or more. In contrast, chronic illness in Europe contributes to 86% of deaths. And the reason for the majority of these diseases is the lack of nutrition. Foods are becoming that are high in sugar and fat and are gaining weight, which is a major contributor to numerous health issues.

Yet, information on weight usually focuses on the quantity of calories people consume daily instead of a focus on calories as well as the minerals, vitamins and types of fat in them. Information collected from United States alone is revealing In 2018, just one-in-eight Americans were “metabolically healthily.”

A rising cost burden

Without a major shift in the world toward better nutrition, those suffering from ailments caused by or accelerated by lack of nutrition are likely to take over health systems. The environmental and economic impacts are equally important. The annual cost of consumption of food in the world is $9 trillion. Meanwhile, the associated environmental, economic and health expenses total $19.8 trillion. The biggest driver of these expenses, which is more than $11 trillion, stems directly from the human health that are a result of unhealthy food choices.

The true cost and true price of food.

The real cost and the true cost of food.

Photo: United Nations Food Systems Summit

The importance of improving the lives of people by eating better presents an opportunity for value creation. People are more and more seeking out products and services to enhance their health and metabolic. Venture capitalists from corporate venture capital are assisting the health and nutrition of consumers. Modern technologies and breakthroughs in science create new possibilities to improve health and wellbeing through more nutritious food choices.

The government is focusing on the issue, and in the majority of cases, seeking to improve on previous initiatives. Food and beverage companies, which are increasingly determined to improve the health of their patrons, have been adding to their portfolios an array of products that offer healthy nutrition that is low in calories as well as salt and sugar and sugar.

Investors and disruptors are beginning to fill the gap in demand for nutritious, delicious food items.

Photo: World Economic Forum

Personal and systemic barriers

The issue is making sure that these efforts are able to bring about sustainable change on a the scale of. In this regard The World Economic Forum’s Future of Consumption Platform has identified what it believes to be the biggest obstacles to lasting, broad-based change , and an effective solution to get them over.

The obstacles to change are the absence of a scientifically-based global consensus on the goal and importance of nutrition; the tendency of consumers to ignore nutrition as a crucial aspect of their overall health and well-being and their emotional as well as cultural connection to certain diets the possibility of addiction to sugar, the pressure on schedules and financial constraints.

The answer lies in a scientifically-based social change model, a virtuous cycle that was developed by Edward Walker, a social scientist at the University of California in Los Angeles and Stanford University.

Promoting healthier lifestyles for consumers

Based on Walker, the catalyst that is first identified usually affects public awareness about a specific topic. These catalysts can be either individual advocates or groups that serve as facilitators of a neutral and strategic nature to bring stakeholders together on the agendas of policy and industry. They could also be events that are exogenous, like the COVID-19 epidemic.

After the initial fire, the actions of organisations – governments and businesses are unmatched as an accelerator for creating lasting, sustainable social changes. Social change agents – whether individuals or groups, which include academics, media and civil society groups – can utilize these reforms to create more societal involvement and informing both policymakers and industry to adopt more changes.

3 A’s of the transformation of nutrition

How can the principal participants in this social change model cooperate to create long-lasting improvement in nutrition on a the scale? This research resulted in the creation of an approach that all interested actors can think about and identify their potential to be a part of positive change at a larger scale. The framework is based on three key areas:

1. Growing the number of healthy alternatives.

2. Access to these options is increasing.

3. Facilitating and facilitating the adoption by consumers of healthier choices as their standard.

Its 3A framework, together and other data that Forum’s New Frontiers of Nutrition community and Forum’s Food System network, will be a reference for engaging the entire ecosystem. This includes businesses, consumers as well as civil society, academia , and the public sector in order to understand and support transformation efforts to achieve healthy nutrition and food systems transformation.

The Forum’s Future of Consumption Platform has an ambitious goal: by 2035 consumers will have the power through better nutrition , leading more healthy and happier lives. We believe that this vision and the guidance from the Forum’s nutrition experts and its early insights will provide a solid foundation for coordinated actions regarding nutrition. The early findings of this community and first recommendations are available in their recently published report, “Achieving Societal Resilience: The Nutrition Opportunity.”

The Forum’s nutrition community are inviting companies to join in achieving this goal and creating a healthier, more resilient society by enhancing diet for both current generations and future generations.

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