Edited by Hu Jun and Zhong Youyang.
China has been working to improve health care for the poor for many years and sees it as an important part of fighting poverty to prevent people from falling back into poverty due to disease.
An improved three-tier health system was created at village, community and district level, and a basic medical insurance of over 99 percent for the poor provides poor residents with access to medical treatment.
Also, overseas companies in China have adopted their own serious disease prevention and control approaches, which China has always emphasized.
In the following cases, we show how multinational corporations operating in China are using their own resources, including years of professional experience or an unrivaled network of sales outlets, to actively participate in the country’s poverty reduction campaign.
An employee of the Essilor Group, one of the world’s leading providers of ophthalmic optics, helps children with free vision screening.
Essilor: Seeing the colorful childhood
Seeing the Colorful Childhood is the Shanghai Essilor Vision Health Foundation’s public welfare program to prevent and control myopia in adolescents to improve the eye health of Chinese children and adolescents.
As of 2015, the program has been implemented in 27 provinces, municipalities and autonomous regions across China. More than 1,500 eye protection lectures were given for students, parents and teachers, and nearly 2.5 million children and adolescents were screened for visual impairment. Among them, over 200,000 poor students received free glasses.
Since early 2015, the charity project has worked in more than 20 counties, including Shangri-La, Longling, and Yingjiang Counties in Baoshan City, Qiaojia County in Zhaotong City, and Lufeng County in Chuxiong Yi Autonomous Prefecture. It runs vision programs for compulsory students in nearly 1,000 schools by training “ophthalmology ambassadors” for schools who will later help organize visual health lectures and preliminary eye tests. The program also dispatches doctors to provide professional optometry services and glasses to local children in schools and provide comprehensive solutions to vision problems.
In 2018, the Essilor Foundation turned its attention to the eyesight of children and adolescents in the high plateau of Qinghai Province and started a charity project in the Sanjiangyuan region. Over the past three years, the charity project has assisted more than 6,000 children and youth in Qinghai’s Yushu Autonomous Prefecture in Tibet with visual screening and has provided nearly 2,000 pairs of glasses for public welfare. The visual health education activities were presented in the Golog Tibetan Autonomous Prefecture in Qinghai to educate local elementary and middle school students about eye care and to donate 2,000 sunglasses to local children on the plateau.
Tibet Autonomous Region
In September 2020, the charity project was presented in Xigaze, Tibet. Eye health services were carried out for 2,822 primary and secondary school students in all 19 municipalities in Gyangze County, including all students with visual problems in 5th and 6th grade. The inspections included medical optometry, computer optometry, insertion optometry, axial measurement, intraocular pressure and fundus exams. The Essilor Foundation also donated glasses to 2,139 children in need of vision correction. Gyangze is located in the southern Tibet plateau and has an average altitude of 4,300 meters and an average annual sunshine duration of up to 5,000 hours.
Roche Diagnostics donates medical test equipment and reagents to Tibet.
Roche Diagnostics: Caring for Women to Increase the Nation’s Health
In response to the increasing incidence of cervical cancer in women in China and the trend towards more and more young women developing the disease, Roche Diagnostics, a global leader in in vitro diagnostics, launched the national call for “Two Cancer Screening” actively supported. ”
It has leveraged its own industrial and technological advantages, including breast cancer and cervical cancer checks, and also conducted cervical cancer screening training for women in rural areas, to increase cervical cancer early detection rates.
Under the leadership of the National Health Commission, Roche Diagnostics also supported the China Maternal and Child Health Association in implementing a national cervical cancer screening program to further standardize the treatment of cervical lesions.
From 2015 to 2017, Roche Diagnostics trained around 1,000 maternal and child health doctors in six provinces including Hebei, Shaanxi, Zhejiang and Guangdong to improve cervical cancer detection capacity in rural areas of China.
In 2015, Roche Diagnostics China donated 100,000 yuan (US $ 15,430) to the Shanghai Charity Foundation to help women in financial difficulties who need surgery for cervical, uterine, breast, or ovarian cancer.
In 2017, Roche Diagnostics conducted an initial screening for cervical cancer as part of a citywide project offering free breast and cervical cancer screening in Xiangyang City, Hubei Province. The project lasted more than seven months, during which more than 320,000 people were examined.
More than 800 women have been diagnosed with precancerous lesions of the cervix and nearly 100 have been diagnosed with cervical cancer.
Children receive additional meals during the break from class.
Yum China: “Donate one yuan”
Yum China, owner of KFC, Pizza Hut and Taco Bell in China, started the “Donate One Yuan” program in 2008 in collaboration with the China Foundation for Poverty Relief. The aim was to improve the nutritional level of children in poor areas. The company made the best use of its catering network across China, encouraging employees and customers to donate 1 yuan to provide more nutritious foods to children in need, such as one cup of milk and one egg per child per day. The company also supplied modern canteen equipment for schools.
Because of its affordability, convenience, and transparency, the charity campaign has grown to be one of the largest in the country in terms of attendance.
By the end of May 2020, the project had raised more than 210 million yuan ($ 32.4 million) from nearly 130 million donors, including 49 million yuan from Yum China and its staff. The donations were distributed to 39 cities and 71 counties in 13 provinces and autonomous regions such as Sichuan, Yunnan, Guizhou, Hubei, Hunan and Xinjiang, where more than 46 million additional meals were provided for students and modern canteen equipment was donated to 1,078 schools.