Protein shakes for children from Else Nutrition Holdings Inc are the # 1 and # 2 best sellers among the hot new releases from Amazon

Else shakes are made from whole organic almonds, buckwheat and tapioca according to new protein recipes, which make up 95% of the product composition

() (OTCMTKS: BABYF) (FRA: 0YL) said its newly launched plant-based protein shakes for children will be discontinued on Jan.

Else shakes are made from whole organic almonds, buckwheat and tapioca according to new protein recipes, which make up 95% of the product composition.

“We are delighted that parents are responding so early to our latest products in the Else portfolio,” said Hamutal Yitzhak, CEO of Else Nutrition Holdings, in a statement.

READ: Else Nutrition Holdings is experiencing an acceleration in sales momentum with its plant-based infant foods

“As part of our mission to change the face of early childhood nutrition, the addition of these new products enables us to bring this type of whole-food clean label product to many more families,” added Yitzhak.

Amazon updates the rankings based on the sales performance of new products.

Else Plant-Powered Complete Nutrition Shakes deliver healthy fats, healthy carbohydrates and plant-based proteins, and over 20 essential nutrients to support healthy growth and fill nutritional gaps, with 50% less sugar than leading brands.

The product can be served as a milk alternative, meal replacement, with meals or mixed into favorite recipes.

The plant-based protein shakes, suitable for children from three years of age, are the second product line that ELSE is launching on the market after its original plant-based food formula for toddlers.

Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based foods and nutritional products for infants, toddlers, children and adults. Its revolutionary, plant-based formula without soy is an alternative to pure milk-based ingredients.

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