Updated: 07/25/2021 6:25 PM IS
New Delhi [India]July 25th (ANI / BusinessWire India): Aiming to help educate Indian adults on the essential role protein plays in improving physical health and thus the overall quality of life, Protinex, India’s leading health food brand, announced its fifth edition today known for Protein Week (TPW), which is celebrated annually from July 24th to 30th. Protein Week aims to raise awareness of the importance of protein, a macronutrient that is important for a healthy and active life.
During Protein Week, Protinex, together with nutrition experts, initiated a number of activities to build knowledge about protein. The message about the role of protein in improving physical health and quality of life is also embedded in the #moretolife brand’s marketing campaign. The campaign involves working with influencers and nutrition experts to educate Indian adults about the importance of quality of life and the role of protein in improving the quality of life. This message is reinforced on the brand’s digital and social channels in the form of curated regional content through static and video formats. The brand will also use regional influencers to bring the message home in the local language. It will provide access to information across India and help improve people’s understanding of the role proteins play in improving the quality of life.
A high protein diet would not only help improve health and wellbeing, but also play an important role in improving quality of life parameters, especially physical health. This was one of the conclusions of the recently published Quality of Life (QoL) survey, which is based on a WHO QoL questionnaire and other survey tools. The survey measures the quality of life of Indian adults and assesses their perception of the factors that affect their quality of life – physical health, diet, and especially protein. The survey found that almost 1 in 2 adults had poor QoL, while 90% of respondents thought protein was important to improve their physical health and quality of life, with only 9% getting enough protein in their diet.
Protinex has launched a unique Quality of Life Assessment Tool on its website to make the survey available to everyone. A person can judge whether their quality of life rating is in line with the average rating of an Indian adult. A person can also use the Google Assistant to access the quality of life assessment tool. All you have to do is open the Google Assistant and say “Talk To Protinex India”. This leads them to the individual assessment questionnaire.
Celebrating the fifth edition of Protein Week, Sriram Padmanabhan, Marketing Director at Danone India said, “Protein Week is part of our brand’s drive to raise awareness about different facets of protein. This year we have drawn attention to the quality of Indian adult life and the role of protein in improving physical health and quality of life. The critical role of protein in improving our health and quality of life cannot be ignored. With a differentiated communication campaign we want to raise awareness of the importance of protein and a balanced diet for improving the quality of life “.
Assessing protein intake is the first step in bridging the gap in daily diet and eliminating its deficiency. Last year Protinex launched the first of its kind Immune Nutrient Calculator that helps people assess the intake of proteins and other nutrients in their daily diet that are essential for building immunity. The calculator has been made available to the public on the Protinex website.
As a market leader, Protinex has been a leader in adult nutrition in India for more than 60 years, providing products and services that consumers and healthcare professionals trust. Protinex has inspired consumers to lead healthier lives and made its consumers more proactive and considerate with their health. Protinex also offers different products for individual needs, tastes and lifestyles such as Protinex Tasty Chocolate, Protinex Vanilla Delight, Protinex Original, Protinex Lite and Protinex Mama. Protinex has also stepped up its commitment to health and nutrition with the introduction of zero-added sugar variants of Protinex Tasty Chocolate and Protinex Vanilla Delight.
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