The scientifically based sports nutrition from Neversecond ™ helps athletes to recharge their batteries optimally

Developed with the world’s best runners, cyclists, triathletes and swimmers, Neversecond ™ promises science-based, athlete-oriented nutrition

NEW YORK, July 6, 2021 / PRNewswire / – Today, Neversecond, the upstart of endurance sports nutrition, introduced their line of scientifically proven fuel solutions that promise to change the sports nutrition landscape forever by helping endurance athletes achieve their true potential. Never a second Gels and drink mix developed by EF Education-Nippo Pro Cycling and Team Bahrain Victorious at Tour de. be used France, will be available soon on


The spark that would become Neversecond started as a lifelong endurance runner and successful entrepreneur, Bill Armstrong, struggled to find a diet backed by cutting edge science to support his daily running, swimming, and biking trips. Bill’s search for science-based fuel for his training led him to the laboratory of Asker Jeukendrup, Ph.D., one of the world’s leading scientific authorities on sports nutrition. Jeukendrup has been at the forefront of sports science research for almost 30 years and has worked closely with countless world-class athletes, including runners Haile Gebrselassie and Chrissie Wellington. Jeukendrup works with the Jumbo-Visma team and the Dutch Olympic team, among others.

Bill and Asker quickly agreed that the world of sports nutrition was full of inaccurate information and built on myths circulated on the internet. They believed that the ideal way to develop the best sports nutrition is to separate facts from myths and use the best available science to improve performance and recovery.

“Asker is one of the world’s leading figures in sports science, and we quickly saw the opportunity to bring his decades of research to life,” said Neversecond CEO Bill Armstrong. “As a former competitive runner who now balances a hectic professional life with more modest fitness goals, I was able to see my own nutritional problems in the mirror of world champions and wonder why someone hasn’t found a sports nutrition solution for endurance athletes. I knew products and recommendations, backed by testing and clinical research, will be key to helping endurance athletes at all levels. “

The story goes on

“Time and again I see athletes who train really hard, but who fail to get the most out of their efforts due to fundamental errors in their diet,” said Jeukendrup. “It doesn’t matter if they struggle their first 10K Fun Run or the Tour de. to win France, Athletes often rely on misinformation and myths. Often they do not systematically use sports nutrition to optimize performance. In fact, it is very likely that some of their fuel products will actually affect performance because their composition is not optimal or because they contain unnecessary ingredients. I’ve seen both scenarios cause severe gastrointestinal discomfort, cramps, and incomplete refueling. “

With decades of clinical research and testing, Jeukendrup and the Neversecond team has developed a full line of sports nutrition products that contain all of the ingredients athletes need for optimal performance, and without fillers or unnecessary ingredients. Never a second also made it easier for athletes to determine their diet by developing a clear guidance system to help athletes make smart sports nutrition decisions.

To help review and refine their products, Neversecond has assembled a team of the world’s best athletes, including runners Jordan Hasay, Sondre Moen and Joseph Gray; Triathletes Mario Mola, Lisa Nordén, Adam Hansen and Rudy Von Berg. Never a second is also the nutrition sponsor of the EF Education-Nippo and Bahrain Victorious UCI WorldTour cycling teams.

From mid-July, Neversecond will sell their C30 Energy Gel, C30 + Energy Gel with Caffeine and C30 Sports Drink on More products will follow shortly. Never a second will also be featured on sports nutrition retailer

Learn more about Neversecond at

Media contact
Janette Sherman
[email protected]

Never a second currently offers the following products:

  • C30 Energy Gel – The C30 Energy Gel provides 30 g of carbohydrates for quick energy absorption, can be taken with or without water and has a mild taste and a thin viscosity to reduce the possibility of gastrointestinal discomfort even during tough training sessions and races to reduce.

  • C30 Energy Gel with Caffeine – The same gel as above with 75 mg of caffeine to encourage alertness and focus.

  • C30 Sports Drink – The C30 Sports Drink provides effective moisture and provides 30 g of carbohydrates for a quick absorption of energy.

  • C90 High-Carb Sports Drink – Based on the latest research showing that peak performance at events of more than 90 minutes requires more carbohydrates, the C90 High-Carb Sports Drink delivers 90 g of fast-absorbing carbohydrates per serving for long workouts with one pH neutral isotonic solution that uses maltodextrin and fructose.

  • C30 Fuel Bar – The C30 Fuel Bar provides a change from the carbohydrate-oriented offerings to reduce pallet fatigue. It’s a pure fuel bar that provides 30g of carbohydrates for quick energy intake and is low in fat, protein, and fiber, making it easy to eat, stomach and mild in taste.

  • P30 Whey Protein Isolate Drink Mix – This drink provides athletes with 30g of the highest quality whey protein per serving. It is a “pure protein” drink low in calories, fat and carbohydrates. Each serving contains 18 essential amino acids, including 3.5 g of leucine, which is the key to effective muscle recovery.



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SOURCE Neversecond