The COVID pandemic is compounding the lack of public confidence about what drugs to take and how to use them

The new “Let’s Get It Right” campaign kicks off with a worldwide increase in online searches for self-care[1]as people take more responsibility for their daily health.

NYON, Switzerland, July 8, 2021 / CNW / – Today launches Let’s Treat it Right, a major new health education campaign that aims to fill a knowledge gap and unlock health benefits for millions of people2. The aim of the campaign is to support the responsible use of everyday medicines, such as dosage recommendations for individuals or family members, including children and the elderly, as part of self-care and family care.

Let’s handle it right

Information and resources for both the general public and pharmacists and clinicians to support their discussions on this matter can be found on the new campaign website – www.letstreatitright.com.

As more people seek home treatment, more and more people have questions and concerns about the correct use of over-the-counter medications. The problem was highlighted by a recent study supported by GSK2 which found that 80% of Europeans accept and are willing to take care of their own health that it is their responsibility to take care of their own health3, but only two in ten are confident that they will actually do so.3 This confirms that over the past two years searches for “self-care” and “home care” have increased by 33% and 58%, respectively1, underscoring the need for improved patient resources for health self-management.

One area that is particularly in the focus of health is pain therapy. According to The Global Pain Index, more than three-quarters (77%) of respondents wish they had better pain control.4 Back and shoulder pain are also among the top three causes of virtual doctor visits.5 But confusion over the responsible use of medicines extends beyond pain to all areas of everyday health and an improved public understanding could relieve the burden on health systems, for example when dealing with doctor’s visits.2 As a direct consequence of the pandemic, a positive change can already be observed in this area of ​​self-care, because almost half of Europeans (41%) plan to consult their pharmacist more often6 than waiting for a doctor’s appointment.

The story goes on

Let’s Treat it Right stands for the responsible use of painkillers with the market launch with the vision of expanding them to other areas of everyday health in the next year. Pain is one of the most common medical areas where people seek information about ways to self-control with medication. The campaign, supported by manufacturers of trusted health brands Panadol and Voltaren, aims to provide the public with clear and practical advice on how to use pain relievers correctly, including individual needs, how to properly use and dispose of them, and how to keep their pain relievers safe and keep it properly.

The campaign includes information on four central themes – the right need, the right dose, the right storage and the right disposal – which is available on the website and can be shared on social media channels.

Let’s Treat it Right is designed not only to serve the public, but also to serve as a resource for frontline health professionals, the millions of pharmacists and physicians who prescribe and support the responsible use of medicines for patients and customers.

DR Sarah Jarvis, General Practitioner and Clinic Director of Patient.info says: “As a general practitioner, I get a lot of questions about how to properly use non-prescription everyday medicines. There is a lot of information to be found online, but it is not always easy to know which sources to trust. I therefore welcome the start of initiatives such as “Let’s Treat it Right”. The campaign provides people with trustworthy information and advice, for example to answer the concerns of parents who have questions about drug dosage for their children and elderly patients who are taking drugs for other diseases. This will enable people to manage their pain better and more responsibly on their own. I believe that this approach to pain management will help relieve the burden on health systems and have positive effects. on society worldwide. “

Lars-Åke Söderlund, member of the Executive Committee of the International Pharmaceutical Federation (FIP) commented, “The COVID-19 pandemic has resulted in more people taking responsibility for their own health and educating themselves about health professionals who are open to the public most accessible are the first (and often preferred) source of reliable, evidence-based advice and care. It is very useful and advisable to seek help from pharmacists with over-the-counter pain management. “

Theresa Agnew, Global Head of Pain Relief Category at GSK Consumer Healthcare, said: “Accelerated by the global pandemic, we are more responsible for our health and wellbeing than ever before. We want to empower and support consumers when it comes to the responsible use of medicines and support the millions of pharmacists and doctors in their crucial role. We need to fill the knowledge gap and the “Let’s Treat it right” campaign is an important step towards achieving this. “

Notes for editors

The campaign is funded by GSK Consumer Healthcare, the maker of the trusted Panadol and Voltaren brands. Anyone who uses our products should always use medicines as directed on the product label. If in doubt, a doctor or pharmacist should be asked for advice.

GSK is a science-led global healthcare company with a specific goal: to help people do more, feel better, and live longer. For more information, please visit www.gsk.com/about-us

1 Google Trends data. June 2021. Last visited June 2021. https://trends.google.co.uk/trends/explore?date=2019-06-01%202021-06-10&q=self%20care,Treat%20at%20home
2 The health economic benefits of self-sufficiency in Europe. Published by Vintura. Supported by GSK. https://assets.gskstatic.com/corporate/Health-Economic-Study/GSK_report_summary-FINAL.pdf. Last visited June 2021.
3 The EPOSSI Barometer: Consumer Perceptions of Self-Care in Europe. EPPOSI, 2013. Available at: https://epposi.org/wp-content/uploads/2015/07/EPPOSI-Self-Care-Barometer-Report-2013-EN.pdf. Last visited June 2021.
4 GSK Global Pain Index (GPI) 4 report, March 2020. Last accessed June 2021. Promotion PM-GL-VOLT-20-00166.
5 What Covid-19 taught us about telemedicine; The pandemic gave doctors a crash course on what works and what doesn’t. Among the Lessons: A good website manner is crucial. The Wall Street Journal, March 28, 2021. Last visited June 2021.
6 COVID-19 leads to an increased focus on self-care. GSK Consumer Healthcare and IPSOS. July 2020. Last visited June 2021: COVID-19 leads to an increased focus on self-care | GSK

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